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L2T x Google at NADA: A Deep Dive Into the Future of Search
February 11, 2026
This NADA, L2T’s VP of Product, Jeff Kaufman, joined Google’s Semhar Amdemichael and Robert Gibbs at our booth for an exclusive mini-session on the future of AI in dealership marketing. Together, they shared an inside look at the evolution of search through Google’s AI Overviews and AI Mode, as well as new Auto Ads built to support the entire car-buying journey.
What this means for dealers:
- AI combined with first-party data will improve how customer intent is understood, enabling more accurate consumer mapping and more effective engagement throughout the car-buying journey.
- Shoppers will rely on more than traditional search. Multi-modal experiences like Google Lens will play a bigger role in how buyers research vehicles, making visibility across channels more important than ever.
- AI will streamline ad creation, helping dealers save time while unlocking more diverse, high-quality creative to better reach shoppers.
Watch the interview below as Jeff, Robert, and Semhar share their perspectives on how AI will shape automotive marketing over the next five years.
These innovations aren’t a passing trend—they’re shaping the future of digital marketing. And L2T is proud to be a key partner in helping dealers unlock the full potential of what’s next.