This week’s roundup of interesting SEM trends and industry news includes an upcoming overhaul to the AdWords user interface, research tools to help find the best keywords for your SEO campaign, and opportunities for the automotive industry and social media. See What We’re Reading below!
Google launches its giant mobile search ads for automakers in the US. Ads for nearby dealers are also now available in mobile search in the US. Click the image above to read the full article on Search Engine Land.
Google Recommends Individual URLs for Each Language. What’s the best option for a site that is expanding into various language? Click the image above to read the full article on The SEM Post.
The real impact of Google’s new paid search ad layout on organic search. Columnist Winston Burton discusses how the change impacts SEO. Click the image above to read the full article on Search Engine Land.
The 9 Best Keyword Research Tools to Find the Right Keywords for SEO. Choosing the right long-tail keywords for your website pages is the key to successful SEO. Click the image above to read the full article on Where Marketers Go to Grow.
The rise of ‘Micro-Moments’ and how to optimize for ‘near me’ search queries. Google points to the use of mobile as a key driver of searches that reflect a consumer’s micro-moments. Click the image above to read the full article on Search Engine Watch.
Google to Overhaul AdWords User Interface to Reflect Marketing in Multiscreen World. New design intended to help marketers running campaigns across devices. Click the image above to read the full article on AdAge.
Social is Taking Off for Automotive Dealers. Opportunities for the automotive industry and social media are bigger than ever. Click the image above to read the full article on Automotive Digital Marketing.
3 upcoming trends in paid search. Columnist Mona Elesseily shares her predictions on what’s on the horizon for paid search. Click the image above to read the full article on Search Engine Land.