This week’s roundup of interesting SEM trends and industry news includes information how SEO has changed in the past ten years, expanded text ads for Google AdWords, and mobile internet surpassing desktop for the first time. See What We’re Reading below!
Study shows Google’s Possum update changed 64% of local SERPs. How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update. Click on the above image to read the full article on Search Engine Land.
Worldwide mobile internet use surpasses desktop for the first time ever. Mobile internet use is now more popular than desktop. Click on the above image to read the full article on Search Engine Watch.
Google and Progressive Web Apps: the mobile experience and SEO. What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. Click on the above image to read the full article on Search Engine Land.
Facebook earnings growth won’t stop: 70% profit jump expected. Facebook Inc. is expected to report a 70% increase in earnings thanks to strong sales and advertising growth when it reports third-quarter earnings. Click on the above image to read the full article on Market Watch.
Expanded text ads that kick butt. Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations. Click on the above image to read the full article on Search Engine Land.
Embracing the dark side of negative keywords. What are negative keywords? How can we find negative keywords? How can we best use negative keywords to shape our account? Click on the above image to read the full article on PPC Hero.
Google ran secret video ad experiments, and here’s what it found. YouTube ran a series of secret ad tests to help brands get a sense of what works in mobile video and what grabs people’s attention for the most amount of time. Click on the above image to read the full article on Ad Age.
8 ways SEO has changed in the past 10 years. How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO). Click the above image to read the full article on Search Engine Land.