L2T Blog

Using Advanced Display Tactics to Capture Car Shoppers – Digital Dealer 20

on January 5, 2016

Did you know that in 2016 spend on display advertising is going to surpass search spend? Display advertising is one of the most effective online marketing tools available to car dealers today. Join us at Digital Dealer in Orlando to explore display advertising formats that can help you turn online car shoppers into paying customers. These strategies give you new methods of presenting your dealership and vehicle inventory to highly qualified prospects and actually follow them along the purchase path.

In this intriguing presentation, L2TMedia’s Nicole Gignac, Vice President of Sales, and Dena Poulos, Senior Field Consultant, explore how four display formats target car shoppers with timely notifications and individualized communications.

Discussions explore the attributes and advantages of:

  • Location-based targeting
  • Model-specific retargeting
  • Gmail-sponsored promotions
  • Dynamic display


Using these tactics lets you approach selling that addresses customers in different ways. Combining demonstrated vehicle interests or prior shopping behaviors with dramatic creative, advanced digital advertising is a powerful tool for capturing in-market customers with a propensity to buy. Join us at Digital Dealer on Wed., Jan 20, 1:30 p.m. ET. Set up an appointment today so we can be prepared with a digital marketing audit.  We will be in booth 915.

Using Advanced Display Tactics to Capture Car Shoppers – Digital Dealer 20