This week’s roundup of interesting digital marketing trends and industry news includes the new #1 social network, why HTTPS is about to become very important, and YouTube’s new AdWords tools. Find out more about what we are reading this week below!
Four ways you can use AI to optimize your AdWords campaigns. In addition to AdWords itself incorporating AI into its framework, new opportunities are arising that can give marketers an edge over their competitors. Click on the photo above to learn more from Search Engine Watch.
Instagram Has 1 Billion Monthly Users, Now the Fastest Growing Social Network. This increase in monthly users makes Instagram the fastest growing social network at the moment — by a considerably margin. Learn more from Search Engine Journal by clicking above.
Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure.’ After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer. Click on the photo above to read the rest of the article from Search Engine Land.
The take-over of augmented and the future possibilities. As we move further into the digital world, the benefits of implementing AR are staggering. For more from Search Engine Watch, click on the above image.
4 Types of Search Technologies Shaping the Future. As SEO professionals, it’s necessary for us to continue to evolve in order to remain effective. Click above to see the rest on Search Engine Journal.
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads. YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta. To learn more from Search Engine Land, click on the YouTube logo above.