This week’s roundup of interesting SEM trends and industry news includes a change to the Facebook ‘Like’ Button, the AdWords App for iPhone users, and a scrap on the Scion brand by Toyota. See What We’re Reading below!
iPhone Users, The AdWords App For iOS Has Arrived. Check AdWords campaign performance, change bids and adjust budgets from your phone. Click on the image above to see the full article on Search Engine Land.
Facebook Will Change Its Like Button ‘in the Next Few Weeks’. Facebook Reactions will roll out soon in the United States. Here’s what it means for users, advertisers, and that high school classmate you don’t really want to be in touch with anymore. Click on the image above to see the full article on Inc.
PPC in 2016. From recent research conducted by Hanapin Marketing it was found the most popular ad type was text ads with 90% of advertisers saying these have proven to be the most effective ads for their business. Click on the image above to see the full article on We Are Ad.
<,b>4 Search Advertising Trends To Watch. Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities? Click in the image above to see the full article on Search Engine Land.
Placed’s Shim: Location-Based Optimization Is The ‘SEO of 2016’. As geo-targeting and proximity marketing have become mainstream, success means proving how cross-platform, online/offline advertising delivers actual in-store sales. Click on the image above to see the full article on GeoMarketing.
Twitter is now offering 30-second and longer, skippable pre-roll ads. Twitter now has longer pre-roll video ads that can run for up to 30 seconds and longer, a big jump from the six-second standard it first adopted. Click on the image above to see the full article on Digiday.
Toyota to scrap Scion brand, keep the cars. Toyota is pulling the plug on Scion, the funky upstart brand it launched in 2002. Click on the image above to see the full article on AutoNews.