This week’s roundup of interesting SEM trends and industry news includes a helpful dictionary of ad buying terms, a new test showing review snippets in the local 3-packs, and three early results of Google’s SERP update. See What We’re Reading below!
![Dictionary of ad buying: key terms and acronyms. Buying ads can be a confusing labyrinth of jargon and acronyms. Click the image above to read the full article on Search Engine Watch.](http://www.l2tmedia.com/wp-content/uploads/2016/04/ad-buying-terms-300x146.png)
Dictionary of ad buying: key terms and acronyms. Buying ads can be a confusing labyrinth of jargon and acronyms. Click the image above to read the full article on Search Engine Watch.
![Three early results of Google removing right-hand side ads. We are a few weeks into this change. What is the impact? Click the image above to read the full article on Search Engine Watch.](http://www.l2tmedia.com/wp-content/uploads/2016/04/early-results-in-right-hand-side-ads-300x176.jpg)
Three early results of Google removing right-hand side ads. We are a few weeks into this change. What is the impact? Click the image above to read the full article on Search Engine Watch.
![The Atlantic's verdict on Facebook Instant Articles: 'Jury's still out'. The Atlantic is taking a wait-and-see approach before calling it a success. Click the image above to read the full article on Digiday.](http://www.l2tmedia.com/wp-content/uploads/2016/04/fb-instant-articles-300x168.jpg)
The Atlantic’s verdict on Facebook Instant Articles: ‘Jury’s still out’. The Atlantic is taking a wait-and-see approach before calling it a success. Click the image above to read the full article on Digiday.
![Keyword research: a key element of SEO & content marketing. Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbo disagrees. Click the image above to read the full article on Search Engine Land.](http://www.l2tmedia.com/wp-content/uploads/2016/04/keyword-research-300x168.jpg)
Keyword research: a key element of SEO & content marketing. Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbo disagrees. Click the image above to read the full article on Search Engine Land.
![Google tests displaying review snippets in the local 3-pack. Sometimes Google shows review stars, but now Google is testing pulling out a single quote from one of the reviews. Click the image above to read the full article on Search Engine Land.](http://www.l2tmedia.com/wp-content/uploads/2016/04/review-snippets-in-local-pack-300x168.png)
Google tests displaying review snippets in the local 3-pack. Sometimes Google shows review stars, but now Google is testing pulling out a single quote from one of the reviews. Click the image above to read the full article on Search Engine Land.