Welcome to this week’s edition of L2Tidings, where we explore the latest news in the automotive and digital marketing industries. This week, we read about Hyundai’s new AI-based infotainment system, Google’s new Page Experience update, and how to make your content resonate with your audience.

3 Steps to Power up Your Content With Audience Understanding. Although it’s important to perform keyword research and mention internal promotions in your content, understanding what your audience really cares about will allow you to create content that resonates. Click the photo to learn how you can tailor your content to your unique audience.

Search Ad Spending is Growing in 2020 Despite Pandemic. With more people turning to digital shopping solutions as opposed to in-person shopping, search ad spending is seeing a significant increase this year, and it’s expected to exceed pre-pandemic estimates by 2022. Discover which search medium is seeing the highest up-tick in searches by clicking the photo.

Hyundai Bringing AI-Based Infotainment To All New Models. This week, Hyundai Motor Corporation announced its plans to launch the Nvidia Drive platform, which will provide a new connected car operating system with perpetually updatable software and intelligent customized services. Click the photo to learn more about how the system works.

Ford EV investments in southeast Michigan and Missouri to add hundreds of jobs. As part of its plan to add hundreds of jobs to southeast Michigan and Missouri, Ford Motor Company announced that it will build the upcoming Ford E-Transit electric cargo van at assembly facilities in both states. Learn how many jobs are expected to be created by clicking the photo.

Using auction insights for better PPC competitor analysis. By utilizing the Auction Insights portion of Google Ads, you can identify your core competitors and track their bidding activities month by month, giving your campaign a clear advantage. Click the photo to learn how you can use Auction Insights to improve your campaign strategy.

Google Page Experience Update to launch May 2021 with new labels in search results. Next spring, Google will launch its Page Experience update, which will take user experience into consideration for search results and highlight pages that meet page experience criteria. Learn how you can prepare for the Page Experience update by clicking the photo.