It’s time again for L2Tidings, the part of the week where we review everything our automotive digital marketing specialists have been reading. This week, we read about new Instagram Insights for businesses, upcoming EV battery plants in North America, and the benefits of social media and SEO for content marketing.

Surprising Facts About E-A-T and SEO. It can be tough to gauge the quality of content that appears in Google’s search results, but by understanding the methodology behind E-A-T (Expertise, Authoritativeness, and Trustworthiness), you can optimize your content so it ranks high. Click the photo to learn how you can master the art of E-A-T.

2022 Honda Civic Si Says Yes to Affordable Performance. The Si version of the Honda Civic is slated to arrive at dealerships later this year, and with its 1.5-liter turbo four-cylinder engine and six-speed manual transmission, it promises to provide a more balanced and responsive level of performance than ever before. Take a peek under the hood of the 2022 Honda Civic Si by clicking the photo.

Instagram Adds More Demographic Insights For Businesses. Instagram Insights now provides key demographic information that allows businesses to monitor who has seen and engaged with their content under new sections called Accounts Reached and Accounts Engaged. Click above to discover what types of demographic information are provided by these insights.

Toyota, Stellantis Spending Big on North American EV Battery Production. Both Stellantis and Toyota are investing billions of dollars to build lithium-ion battery manufacturing plants in North America by 2025. Find out how many hybrid and electric models will be produced by these plants by clicking above.

Social Media vs. Search: Which is Best for Content Marketing? SEO and social media are great tools for supporting content funnels, and though their methods of reach are different, their objective to make meaningful connections with consumers is one and the same. Click the photo to learn how social media and SEO goals can overlap beneficially.

Volvo Has A New Way To Cure Range Anxiety. In an effort to prolong the electric driving range of the Volvo XC40 Recharge, Volvo has released a new over-the-air software update that is designed to improve battery management and regeneration performance. Learn which additional updates come with the software update by clicking the photo.