Integrated PPC Strategies: How Vehicle Ads, Model Search Campaigns, and AudiencePro Work Together

Today’s car buyers don’t follow a straight path to purchase. They research models, compare features, and hunt for the best deals along the way. Successful dealerships need digital campaigns that can adapt to these journeys, leveraging first-party data to reach shoppers effectively.

The Solution: A Comprehensive Paid Search Strategy

Pay-per-click (PPC) advertising is a top channel for reaching in-market car buyers. Two PPC strategies, Model Campaigns and Google Vehicle Ads complement each other to cover the full buyer journey.

Model Campaigns capture early-stage interest with model-specific landing pages, while vehicle ads convert low-funnel buyers by linking directly to specific inventory VDPs.

Ad Type Comparison and Benefits:

	What are Model Campaigns?	What are Vehicle Ads?
Primary Goal	Brand awareness, exposing offers, lead generation	Connect with buyers ready to purchase a specific vehicle
Targeting	Keyword selection, demographics, location	Signals from online behavior including search history, browsing and purchase history
KPIs	Cost Per Lead: $60  Cost Per Vehicle View: $3.18  Cost Per Click: $2.90	Cost Per Lead: $100  Cost Per Vehicle View: $1.08  Cost Per Click: $0.86

Running these campaigns simultaneously creates a cohesive strategy with multiple touchpoints.

How We Use First-Party Data to Take PPC Campaigns Further

L2T’s Customer Data Platform (CDP), AudiencePro, activates dealerships’ first-party data across channels to hyper-target shoppers and maximize ROI. By integrating with both Model Campaigns and Vehicle Ads, it informs stronger targeting and messaging across touchpoints.

Key Benefits of AudiencePro:

• Smarter Segmentation: Identifies high-intent audiences and re-engages them with relevant messaging.
• Real-Time Optimization: Continuously refines targeting to lower cost per lead and improve conversions.
• Privacy-First Approach: Stays compliant with evolving privacy regulations.

Connecting CRM, DMS, and website data, AudiencePro powers campaigns that reach the right shoppers at the right time.

Conclusion & L2T’s Approach

Together, AudiencePro, Model Campaigns, and Google Vehicle Ads deliver a unified and competitive paid search strategy that drives traffic and turns insights into measurable growth. Ready to see it in action? Book a demo today and discover how your first-party data can supercharge your PPC campaigns.