WTF are ‘dark posts’? Brands don’t need all of their followers to see everything they create for social media. That’s why they use “dark posts.” Click the image above to read the full article on Digiday.

How Your Business Can Capitalize on Facebook Live. When it comes to engagement and sharing, video wins hands-down. Click the image above to read the full article on Entrepreneur.

Facebook tests desktop Pages redesign that drops right-rail ads. Facebook is testing a redesign of desktop Pages that omit right-rail ads in order to make room for larger cover photos. Click the image above to read the full article on Marketing Land.

10 things you need to know about the new Google Maps Local Search Ads. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit. Click the image above to read the full article on Search Engine Watch.

Google is testing a new Material Design layout for desktop searches. It seems the company is testing an updated look on desktop search. Click the image above to read the full article on The Verge.

Next Mobile Friendly Update Includes Page Speed; Coming in Months. Gary Illyes confirmed that page speed will be the factor in the next mobile friendly update. Click the image above to read the full article on The SEM Post.

Optimizing for Accessibility + SEO: Images, Video and Non-Text Elements. Images online can be problematic for visually impaired visitors but you can solve that issue with proper coding. Click the image above to read the full article on MOZ.

Twitter Is Testing Carousel Ads for Video and Photo Tweets. Allows multiple multimedia tweets in a single swipable ad unit. Click the image above to read the full article on Adweek.