The state of local SEO and where to focus now. This article addresses the current state of local SEO in 2016, reviews some findings from a new data-driven local SEO study, and provides additional tips to win the local SEO game. Click the above image to read the full article on Moz.

What is game theory and can it be applied to PPC marketing? One company is in trouble because it was applying game theory to improve their PPC results. Click the above image to read the full article on Search Engine Watch.

Let machines do the advertising grunt work. Artificial intelligence is a tool, not a replacement for marketers. Click the above image to read the full article on Advertising Age.

Google will soon report null Quality Scores for new and low-activity keywords. The null replaces the current default Quality Score of six new keywords. Click the above image to read the full article on Search Engine Land.

Bing Ads upgraded, URLs now available for easier tracking management. Good news for those Bing Ads advertisers who are reluctant to change tracking parameters. Click the above image to read the full article on The SEM Post.

Google testing mobile style in local three-pack on desktop. This style draws directly from how Google styles the mobile search results. Click the above image to read the full article on The SEM Post.

Google Trends refresh includes geographic comparisons and export to Excel feature. In addition to launching a hub for the Olympics, Google Trends has released new tools for viewing and exporting search data. Click the above image to read the full article on Search Engine Land.

Hyundai says it’s discussing a partnerships with Google. Hyundai Motor is in discussions with Google about further partnerships as the automaker seeks external expertise to remain competitive. Click the above image to read the full article on Automotive News.