Where is Google heading with mobile local search? In this column, we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results. Click on the above image to read the full article on Search Engine Watch.

Using PPC brand protection to decrease campaign costs by 51%. Columnist Lori Weiman makes the case for why it’s worth seriously focusing on and defending your own branded terms in paid search. Click on the above image to read the full article on Search Engine Land.

Publishers reveal their biggest challenges with Facebook. At Digiday’s Publishing Summit in Nice, we rounded up top-tier digital media executives in the room to ask them what their biggest challenge is with Facebook. Click on the above image to read the full article on Digiday.

Long-term SEO: Proving the value now. How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Click on the above image to read the full article on Search Engine Land.

GroupOn buys old rival LivingSocial. Groupon agreed to buy LivingSocial, absorbing an old rival in the once-fierce war between companies offering daily deals via e-mail. Click on the above image to read the full article on Advertising Age.

Google adds new HTML5 Effects to Search Box in Search Results. Google is changing the way the search box appears in the search results. Click the above image to read the full article on The SEM Post.

Bing Ads releases Expanded Text Ads globally. Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google AdWords. Click on the above image to read the full article on Search Engine Land.

Bing Ads rolls out a new, more comprehensive campaign setup process. The new workflow offers more access to features and functionality during the initial setup. Click on the above image to read the full article on Search Engine Land.