Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions when it comes to what we do. So ask away!

Where Do Your Social Content Ideas Come From?

Driving likes isn’t enough. Your business can thrive even more because of engagement and storytelling, which is why it is important to come up with fresh content ideas. Thanksgiving is fast approaching and you want your content to emulate that holiday. If your family or guests like your meal, they will pass it around and recommend others to try it. You want your content to do this for your brand as well. Where does L2TMedia come up with our content ideas?

• National Brand Related Stories: We ensure that we are always at the forefront of your business. Does your OEM have an exciting new model coming up? Is there a new promotion? We make sure that we write pieces about these exciting ideas and share them online.
• Community Events / Activities: Your customers want to know that you’re involved with your community. Any time your dealership has an event or participates in the community, we can write about it and get the word out. These help to show that you care and provide an opportunity for brand relationship building.
• Posts that encourage customer engagement / participation: Your customers like to know that they are being noticed. One way to do this is to create a story or post that gets them involved whether you ask to comment on their favorite model or to share a story about the vehicle they bought.
• Posts that drive customers to visit the website: We consistently write blog posts or custom pages for your website that encourages people to check out popular models or specials. We can also get these seen by posting to social media and helping to drive traffic to your website.

One of the goals of L2TMedia is to always fine-tune your content to make sure that we are driving relevant, fresh stories or vehicle previews. By providing unique pieces of content, you can position yourself as the knowledgeable dealership that cares. Unique content can also help to drive engagement and is vastly important to your brand’s consumer awareness.

Do you have questions for our experts? Ask here!