The Power of Google’s AI Max for Reaching High-Intent Shoppers

Google’s new AI Max tool has opened opportunities for stronger search strategies, with promising results for dealership campaigns. AI Max is an AI-powered suite of settings designed to enhance existing search campaigns and drive incremental conversions.  

L2T recently partnered with Google to test “Search Term Matching,” an AI Max feature designed to expand campaign reach beyond traditional keywords. Here’s what we learned from the results. 

The Test: 100+ Dealers, 90 Days 

Our team implemented Search Term Matching for over 100 dealerships, opting into AI Max for all profit centers. We measured changes in lead generation, costs, and conversions over 90 days.  

Here’s what we found: 

Across Model, Used, and Service campaigns, AI Max drove incremental conversions, a clear sign it’s reaching the right shoppers at the right time.

Why This Test Matters Now 

The search landscape is shifting fast. Keyword competition is intensifying, ad costs are climbing, and Google is moving toward AI-driven advertising across its entire platform.  

Dealers who adapt their search strategies now will be better positioned to capture high-intent shoppers. L2T’s early beta testing puts our dealers ahead of the curve, with data-backed guidance on where AI Max delivers. 

L2T’s Recommendation 

Ready to put AI Max to work? Our experts will guide you through every step. 

L2T recommends implementing AI Max across Model, Used, and Service campaigns to capture incremental high-intent traffic and improve overall search performance.  

For lower-funnel campaigns, hold off on Search Term Matching for now. We’ll continue monitoring and provide an update as the data evolves. 

Getting Started with AI Max 

Don’t wait for the competition to catch up. Talk to your L2T representative or book a demo today!