Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions when it comes to what we do. So ask away!

What are some reasons why my bounce rate might increase?

 
A website’s bounce rate measures the percentage of visitors who navigate away from the site after viewing only one page. Though the definition is straight-forward, bounce rates are a tricky metric to understand. There are a few reasons why a site’s bounce rate might increase that make it hard to get a good understanding of how a website is performing.

One reason why your site’s bounce rate might increase is if you are seeing a drastic increase in visits. This will cause a very natural increase in bounce rate and a correlating decrease in average time on your site. A second reason that some of our dealers may see a rise in bounce rate is if they have pop-ups on their sites. If a visitor comes to your site and clicks away from the pop-up, a bounce will register. Additionally, if a user is able to find exactly what they are looking for quickly, such as your dealership’s phone number, and exit the page without performing an action, it looks like a bounce. As part of our PPC strategy, our specialists sent traffic to the most qualified page on your site. This strategy is known as “direct navigation” and often leads to a higher bounce rate because the customer is gathering the information they need right away.

Bounce rate is an important metric to look at, for both organic and paid campaigns, but should not be the end-all and be-all.

Do you have questions for our experts? Ask here!