Discovery Ads will Connect You with Holiday Shoppers

This holiday season get the attention of shoppers across the platforms they care about. Google Discovery Ads make it easy to connect with shoppers by leveraging a multi-channel advertising approach.

Discovery Ads are a low-cost investment and capture shoppers in the consideration phase of their purchase journey.

• 75% of people entering the car buying market don’t know which model they are going to purchase.
• 22% of consumer are willing to cross-shop within a brand if the model they originally wanted is not available.
• 31% of consumers are likely to deflect to other makes if inventory is low or not available from a dealer.

Discovery Ads inspire customer interaction and help you target based on behavioral data signals. The holiday shopping season is upon us – use this multi-channel approach to reach customers as they are browsing online for holiday gifts. Reach up to 2.9B people across Google properties.

Discovery Ads Benefits:  

• Most effective ad formats served in optimal Google channels using machine learning 
• Action-oriented ads that drive engagement with eye-catching creative 
• Target shoppers based on Custom Intent Audiences  
• Increase web traffic and direct response lead generation through the ad unit

To find out more about adding Discovery Ads this holiday season: