This past weekend I got the opportunity to attend NADA Convention and Expo in Las Vegas with a group of my L2TMedia colleagues. It was my first time attending the show so I didn’t know what to expect, but I was completely blown away by the entire experience. When I first pulled up to the convention center on Thursday my first thought was this, “This looks like a college campus, with the multiple, huge buildings and all the people walking around.” The conference didn’t even start yet, but there were already so many people there. I then walked into the expo hall where our L2TMedia booth was and couldn’t believe how many different exhibitors and brands were set up in the space. There were booths of all different shapes and sizes from various providers of digital marketing services. The auto brands we work with like FCA, Toyota, Mitsubishi and Ford all had huge spaces that took up big chunks of the room and showcased some of their new models. It was great to see what each of these brands has in store for the upcoming year!
One of the highlights of my NADA trip was listening to a presentation called “Connect with Car Buyers in a Mobile-First World” by Trace Przybylowicz, Auto Lead-Industry Relations & Strategic Growth, Facebook. He discussed how to connect with car buyers in a mobile world using Facebook and Instagram. He discussed how the amounts of users that are on these sites are growing every day. These sites allow you to target the right people at the right time with the right messaging as well as reach real people across multiple devices. The analogy he used was “Go fishing where there’s fish.” I thought this is a great way to sum up why dealers should definitely be advertising now on Facebook and Instagram.
During Friday and Saturday of NADA, I spent most of my time at the booth talking to current L2TMedia clients as well as potential clients. It was great to talk to so many people about their digital marketing strategies and how we at L2TMedia can help them sell more cars. I also spent time brainstorming new ideas with my co-workers while at the booth. I left NADA with lots of new ideas and was excited to get back to the office to start working on them!
If I could sum up my entire NADA experience, it was informative, exciting, fun and busy. I was always doing something whether that was bonding with my co-workers, attending sessions or meeting people at the booth. It was a great event to be a part of and I already look forward to next year for NADA’s 100th anniversary in NOLA!