This week’s roundup of interesting digital marketing trends and industry news includes the end of Google+, a new program that could benefit automotive dealers, and a new tool from Facebook to help measure ads. Find out more about what we are reading this week below!
www vs. non-www: Which Is Better for SEO? Switching back and forth between www and no www is not wise. Click on the photo above for more from Search Engine Journal.
Google to close Google+ after 7 years: A look back at the impact it once had on Google search. This should come as no surprise, Google is closing down Google+ over lack of use and security issues. For more from Search Engine Land, click on the image above.
SiriusXM affiliate rolls out dealer-focused, connected-car program. Dealers now have a new device to sell in the used-vehicle retail sales department; and perhaps in the parts department or service drive, too. Click on the image to learn more from Auto Remarketing.
Facebook Introduces New Tool for Measuring Effectiveness of Facebook Ads. Creative Compass will evaluate ad creative by looking at key elements and ranking them on a scale from low impact to high impact. To learn more about this new tool, click on the image above.
Google adds new ‘family-led’ attribute to Google My Business profile. Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. Click to read more from Search Engine Land.
Google to record some calls from ads for quality assurance. The program is aimed at bringing spam and fraud detection to call ads. Read the rest of the story on Search Engine Land by clicking above.