This week’s roundup of interesting digital marketing trends and industry news includes the end of Google+, a new program that could benefit automotive dealers, and a new tool from Facebook to help measure ads. Find out more about what we are reading this week below!
![](https://www.l2tmedia.com/wp-content/uploads/2018/09/SEO-300x138.png)
www vs. non-www: Which Is Better for SEO? Switching back and forth between www and no www is not wise. Click on the photo above for more from Search Engine Journal.
![](https://www.l2tmedia.com/wp-content/uploads/2018/10/google-plus-signs-ss-1920-800x450-300x169.jpg)
Google to close Google+ after 7 years: A look back at the impact it once had on Google search. This should come as no surprise, Google is closing down Google+ over lack of use and security issues. For more from Search Engine Land, click on the image above.
![](https://www.l2tmedia.com/wp-content/uploads/2018/10/shutterstock_1023568351-760x400-300x158.png)
Facebook Introduces New Tool for Measuring Effectiveness of Facebook Ads. Creative Compass will evaluate ad creative by looking at key elements and ranking them on a scale from low impact to high impact. To learn more about this new tool, click on the image above.
![](https://www.l2tmedia.com/wp-content/uploads/2018/10/family-travel-journey-shopping-ss-1920-800x560-300x210.jpg)
Google adds new ‘family-led’ attribute to Google My Business profile. Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. Click to read more from Search Engine Land.