Welcome to this week’s edition of L2Tidings, where we take a peek at what our automotive and digital marketing experts have been reading. This week, we read about how Google’s Knowledge Graph can increase business visibility, which vehicles have the most family-friendly features, and Google My Business’ new name.
Google renames “My Business” to “Business Profile.” In an effort to bring business profile management directly into Search and Maps, Google has decided to rename Google My Business as Google Business Profile, which will allow small businesses to claim and verify their accounts without having to use a designated app. Click the photo to learn which features of Google My Business will stay the same for Google Business Profile.
Strategic Vision 2021 Quality Survey Puts Honda On Top. Several Honda vehicles, including the Honda Civic and Honda Insight, achieved top scores in Strategic Vision’s new Top Quality Impact survey, which evaluates the state of a vehicle as purchased as well as the quality and experience of owning it. Find out which additional automakers ranked high by clicking the photo.
How To Maximize Your Reach Using Google’s Knowledge Graph. Google’s Knowledge Graph allows users to access hyper-relevant information without needing to click a link, giving marketers a golden opportunity to boost their visibility on SERPs. Click above to learn how your business can gain publicity from the Knowledge Graph.
2021 CarBuzz Awards Finalists: Family Fun. When evaluating which vehicles provide an ample amount of space, seating, and on-road entertainment for families, CarBuzz gave top rankings to Kia and Hyundai models including the new Kia Carnival and Hyundai Santa Cruz. Discover some of the best family-friendly features in these models by clicking above.
How Can We Outrank Negative Content About Our Company On Google? When negative content about your company ranks highly in search results, it’s important to create content that puts you in a better light rather than trying to eliminate negative criticism. Click the photo to learn best practices for outweighing negative reviews.
Electric Alfa Romeo Quadrifoglio Models Are Coming. After Alfa Romeo announced this summer that it’s heading towards an all-electric future, it’s speculated that the automaker may release electric versions of its performance-oriented Quadrifoglio models. Find out when the first battery-powered Alfa Romeo will launch by clicking the photo.