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L2Tidings 12-16-2022

December 16, 2022
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It’s time again for L2Tidings, where we see what our automotive and digital marketing experts have been reading. This week, we read about how breakthroughs in nuclear fusion can impact EVs, content ideas in Google Search Console, and GM’s Community Charging program.

Graphic rendering of nuclear fusion.
How the recent breakthrough in nuclear fusion energy can impact electric vehicles. Scientists initiated an experiment that produced more energy than was needed for ignition – leading some to speculate how the technology can be applied to green transportation. Click the reaction to read more.
Yellow stickynote with lightbulb pinned to cork board.
Google is experimenting with a “content ideas” feature in Search Console. The new feature is similar to Google Question Hub and would give users suggestions for topics to write about. Click the lightbulb to read more.
General Motors Level 2 EV charging station.
General Motors has begun installing Level 2 EV chargers at Chevrolet dealerships. The Community Charging program aims to make charging more accessible to underserved communities throughout the United States and Canada. Click the EV charger to read more.
Sorry we're closed sign.
Why SEO matters even during a recession. Although businesses typically cut costs during an economic downturn, SEO is a flexible and cost-effective tool for maintaining your brand’s presence and customer base. Click the sign to read more.
White Toyota Hilux REVO BEV.
Toyota unveiled its upcoming electric pickup truck in Thailand. The Toyota Hilux REVO BEV will be the brand’s first all-electric pickup truck. Click the white Hilux to read more.
Super helpful sign.
Google added major updates to its quality rater guidelines. The biggest change is that the acronym “E-A-T” is now “E-E-A-T:” Experience, Expertise, Authoritativeness, Trustworthiness. Click the helpful sign to read more.
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