Welcome to this week’s edition of L2Tidings, where we take a peek at what our automotive and digital marketing experts have been reading. This week, we read about Google’s new core algorithm update, the GMC Hummer EV’s unique platform, and how Google organizes vital information.
Traditional vs. Local SEO Strategy: Let’s Compare. While the goal of traditional SEO is to write keyword-focused content that provides genuine value to consumers, local SEO is geared more towards loyal customers in a given area, and its conversion rates yield significant results. Click the photo to learn how you can fuse local SEO strategy into your traditional campaigns.
Is Ram’s Astonishing Pickup Truck Dominance a Flash In the Pan, Or the New Normal? 2021 marks the first year an automotive brand has won a MotorTrend top title three years in a row. Given its stellar platform, industry-first hybrid powertrain, and smart tech options, it’s easy to see why the RAM 1500 is that champ. Learn how the RAM 1500 is setting a new standard for pickups everywhere by clicking the photo.
Google Confirms Rollout of Core Algorithm Update. Officially rolled out on December 3rd, Google released its third core algorithm update of the calendar year, which will reevaluate how content ranks on the search engine. Click above to see how this new core update could affect your search rankings.
GMC Hummer EV Won’t Borrow Any Parts From Other GM Products. The new GMC Hummer EV may still be in the works, but its state-of-the-art BT1 platform does not appear to borrow any equipment from existing GM models. Learn how this new platform could set the standard for future GM models by clicking above.
Google Explains How it Organizes Information in Search. With so much information to index, Google’s greatest challenge isn’t just making sure the proper content is categorized, but also presenting it in a way that is useful and accessible to users. Click the photo to discover the features Google uses to index and present information.
Hyundai’s First Dedicated EV Platform Is Designed for RWD, AWD, and Has a Big Future. After installing electric powertrains into vehicles that originally were built to accommodate internal combustion engines, Hyundai is creating a new compact electric vehicle platform which will combine the motor, transmission, and inverter into one single unit. Learn more about the new E-GMP platform by clicking the photo.