Welcome to this week’s edition of L2Tidings, where we explore the latest news in the automotive and digital marketing industries. This week, our automotive marketing specialists read about new upgrades to the myChevrolet app, the upcoming Google crawl and indexing update, and ways to improve your video marketing strategy.
GM upgrades myChevrolet app to help electric car drivers find available charging stations. General Motors announced Thursday that it is upgrading its myChevrolet mobile app to integrate features designed to make it easier for electric car owners to find available charging options. Learn more about the upgrade by clicking the photo.
How to Use Paid Search and Social Ads for Promoting Events. By properly timing when and where you promote your business’s events online, you can vastly increase your event’s response rate and improve your overall ROI. Click the photo to learn four tips for designing event campaigns.
Top Opportunities for Auto Marketers: Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles. Ahead of the NADA conference in Las Vegas, automotive advertising professionals shared their insights into advanced advertising, the next generation of car buyers, and alternative fuel vehicles. Click above to learn how this could impact the future of the automotive sector.
How Does Google’s BERT Algorithm Update Affect Your Website’s SEO? Google’s algorithm update, BERT, currently analyzes search queries rather than websites, but the update may have a major impact on how your site ranks for certain keywords. Find out how you can improve your rankings after the BERT update by clicking the photo.
Google Crawl and Indexing Update March 1, 2020. Google began rolling out its two-part update to how it treats nofollows in late 2019, and while the first part of the update has already happened, the second part which will affect crawling and indexing will take place on March 1, 2020. Click the photo to find out how this could impact your rankings.
Improve Your Video Marketing Strategy With These 4 Tools. By using these four resources, you can attract a ready audience without needing to spend thousands on a professional, quality video. Learn how you can make captivating videos by clicking above.