L2T Blog

L2Tidings 2-25-19

on March 1, 2019

See what we are reading this week when it comes to YouTube safety, chatbots, mobile trends when it comes to dealership websites.

Google / YouTube and brand safety: What’s next? Just this week, YouTube once again became a shining example of what advertisers are desperately trying to fix: avoiding ad placements next to brand-inappropriate or dangerous content. For more info on this topic from Search Engine Watch, click on the photo above.


80% of Consumers Love Chatbots? Here’s What the Data Says. Location marketing platform Uberall surveyed more than 1,000 adults throughout the US to find out how they feel about interactions with chatbots. Click above to read the rest on Search Engine Journal.


TikTok Was Downloaded More Times Than Instagram Last Year. Short-form video app TikTok has reached the 1 billion download mark across Android and iOS. To learn more from Search Engine Journal, click on the image above.

Mobile visitor trend continues upward for auto sites. In the fourth quarter of 2018, IgnitionOne notes that marketers are spending more money to drive traffic to mobile devices. Click above for more info from Auto Remarketing.


Facebook’s Migrating All Ad Campaigns to Campaign Budget Optimization. The impact will be relatively minor for most businesses, but it is definitely worth noting either way. To read the rest on Social Media Today, follow the link on the image above.


Google Ads to sunset average position reporting metric later this year. Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics. Click on the above image to learn more from Search Engine Land.

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L2Tidings 2-25-19