L2T Blog

L2Tidings 4-2-18

on April 6, 2018

This week’s roundup of interesting digital marketing trends and industry news includes Google patents, YouTube’s new way to buy ads, and a guide to Meta Tags. See What We’re Reading below!

Facebook Makes it Easier to Split Test Ads. Facebook now offers an easy solution for split testing ads — also referred to as A/B testing. Click on the above photo to read more from Search Engine Journal.


Online Reviews vs. Word of Mouth: Which One Is More Important? It’s 2018, and people are searching for local businesses online now more than ever. To learn more from Social Media Today, click above.


YouTube Lets Advertisers Buy Ads Based on Reach. YouTube has introduced a new way to buy TrueView ads with a model that is optimized for reach. Click on the image above for more info from Search Engine Journal.

Google patent on related entities and what it means for SEO. Understanding how Google associates entities will help us grasp and use the connections to SEO. For more from Search Engine Land, click on the above image.


A quick and easy guide to meta tags in SEO. Meta tags are invisible tags that provide data about your page to search engines and website visitors. Click above to read more on Search Engine Watch.


Reach More Car Shoppers with Mobile Video on Facebook. One size does not fit all when driving actions with mobile video. To learn more from Digital Dealer, click on the above photo.

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L2Tidings 4-2-18