Welcome to L2Tidings, the part of the week where we explore the latest news in the automotive and digital marketing industries. This week, our automotive marketing specialists read about Google Ads’ plans to require advertiser identity verification, the auto industry’s petition for more voice-to-everything (V2X) equipment, and how popular automakers are stepping up to manufacture medical gear.

Breaking: Google Ads to Require Identity Verification. Google recently announced that it will require documentation of user identity and geographic location for all advertisers using Google Ads. Learn how this will change user experience by clicking the photo.

Auto Industry Pledges V2X Expansion, but Only If FCC Protects Airwaves. The auto industry recently announced its plans to install five million pieces of vehicle-to-everything (V2X) equipment over the next five years, but only if the Federal Communications Commission absolves its plan to take away airwaves currently reserved for the development of V2X technology. Click the photo to learn how V2X technology can improve widespread vehicle safety.

Digital marketing post-crisis is not just about how you sell, but how you serve. While the current pandemic has forced companies to shift their marketing strategies, brands that have launched meaningful experiences that serve customers will reap huge rewards after the crisis. Learn how you can set up your digital marketing strategy for post-crisis success by clicking above.

Despite Risks, Auto Workers Step up to Make Medical Gear. Hundreds of workers from Ford, General Motors, Toyota, and other companies have offered to work overtime in an effort to produce large amounts of face shields, surgical masks, ventilators, and more. Click above to learn how workers are keeping safe.