This week’s roundup of interesting SEM trends and industry news includes how artificial intelligence drives PPC automation, a social media marketing checklist for 2017, and the future for search in 2017. See What We’re Reading below!
What Is The Future of Search In 2017. Search is heading in a different direction. Click on the above image to read the full article on Inc.
What exactly is PPC keyword management anyway? PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). Click on the above image to read the full article on Search Engine Watch.
How artificial intelligence drives PPC automation. As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we’re relying on. Click on the above image to read the full article on Search Engine Land.
Ford patents a car camera system to get you the best shots for social media. Ford has a new patent out for a vehicle camera system – but it’s not designed for use in autonomous cars, as you might imagine. Click on the above image to read the full article on Tech Crunch.
How to Create Authentic Hyperlocal Content At Scale. The “why” and “how” of sourcing local talent from national HQ. Click on the above image to read the full article on Moz.
The social media marketing checklist your business needs in 2017. As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. Click on the above image to read the full article on Search Engine Watch.