This week’s roundup of interesting digital marketing trends and industry news includes more info on Google’s RSS feeds, a new update from Yext, and the SEO ranking factors experts saw in 2017. See What We’re Reading below!
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Google searches now correspond to user location instead of domain. According to Google, one in five searches is now location-related. Read more from Search Engine Land by clicking the image above.
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Google News to deprecate old RSS feed URLs on December 1, 2017. That means if you have Google News RSS feed subscriptions from a year or so ago, you will need to go through all those subscriptions and update them. Click the image to learn more about RSS feeds from Search Engine Land.
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Yext announces conversational ‘Knowledge Assistant’ for local data management. Using schema for events, Yext will now manage and distribute events-related content for its customers in search results. Click the image to find out more from Search Engine Land.
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How Smart Speakers with Screens Are Advancing Search. The lines between voice- and text-based search are about to blur further as voice queries on a range of smart speakers won’t be limited to verbal answers. Click the image to learn more about this news from Search Engine Journal.