This week’s roundup of interesting digital marketing trends and industry news includes more info on Google’s RSS feeds, a new update from Yext, and the SEO ranking factors experts saw in 2017. See What We’re Reading below!
Google searches now correspond to user location instead of domain. According to Google, one in five searches is now location-related. Read more from Search Engine Land by clicking the image above.
Google News to deprecate old RSS feed URLs on December 1, 2017. That means if you have Google News RSS feed subscriptions from a year or so ago, you will need to go through all those subscriptions and update them. Click the image to learn more about RSS feeds from Search Engine Land.
SEO Ranking Factors in 2017: What’s Important and What’s Not. Panelists at SMX East discussed their findings and provided practical advice for putting this data into action. Learn more from Search Engine Land by clicking the above image.
Yext announces conversational ‘Knowledge Assistant’ for local data management. Using schema for events, Yext will now manage and distribute events-related content for its customers in search results. Click the image to find out more from Search Engine Land.
How Smart Speakers with Screens Are Advancing Search. The lines between voice- and text-based search are about to blur further as voice queries on a range of smart speakers won’t be limited to verbal answers. Click the image to learn more about this news from Search Engine Journal.
Google AdWords Introduces Ad Unit for In-Store Products. Rather than driving online traffic, the goal of local display ads is to drive more foot traffic. Learn more from Search Engine Journal by clicking the above image.