This week’s roundup of interesting digital marketing trends and industry news includes some new search engines to keep an eye on, a breakdown of Google algorithm updates, and a look at the SEO SWOT method. See What We’re Reading below!
SEO SWOT Analysis: Focus your efforts in areas that deliver results. Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. Click on the image above to learn more from Search Engine Land.
Google Is Updating Google Trends with More Data Filters and Tools. Google Trends can be a great source of insights to help guide your content strategy and understand which subjects are gaining momentum online. For more information from Social Media Today, click on the photo above.
SEO in 2018: 7 Google Updates You Need to Know About. These Google Algorithms will help you better understand how they will affect how you rank your keywords. Click the image above to read more from Social Media Today.
6 innovative new search engines to keep an eye on. Believe it or not, there are a number of other search engines out there, still crawling the web and making their mark. See more from Search Engine Watch by clicking the photo.
A search marketer’s guide to using paid social media. Fully integrated campaigns can deliver far better results than the sum of its component parts. Learn more from Search Engine Watch by clicking the above image.
Where to go next with your Google My Business listing. Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility. Click on the image above for more from Search Engine Land.