This week’s roundup of interesting SEM trends and industry news includes information about the future of paid search buying, Google Maps adding a live view of popular times at venues, and Google My Business testing a messaging feature. See What We’re Reading below!
Fiat Chrysler teams up with Amazon to sell cars online in Italy. Fiat Chrysler Automobiles said it has teamed up with U.S. internet giant Amazon to start selling cars online offering an additional discount. Click on the above image to read the full article on Automotive News.
The future of paid search buying. Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key. Click on the above image to read the full article on Search Engine Land.
Google My Business tests a messaging feature to chat with your customers. New pilot feature in Google My Business lets you do live chat with your customers directly from the Google search results. Click on the above image to read the full article on Search Engine Land.
Kia seizes on new Google ad function. Texting link starts dialogue between shoppers, dealers. Click on the above image to read the full article on Automotive news.
Google Maps adds a live view for popular times at venues. Google Maps makes the popular times feature work in the now, with a real-time view. Click on the above image to read the full article on Search Engine Land.
Google Testing New Version of “Back to Top” at Bottom of Search Results. Google is testing another variation of “back to top” in the mobile search results, to make it easier for searchers who want to quickly jump back to the top of the search results page. Click on the above image to read the full article on The SEM Post.