This week’s roundup of interesting digital marketing trends and industry news includes a look into AdWords Quality Score, Google’s updated length of search snippets, and Twitter’s new move into analytics. See What We’re Reading below!
Is holiday paid search more competitive in 2017 than 2016? Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape. Click the image above to learn more from Search Engine Land.
What is an AdWords Quality Score and how can you improve yours? Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. For more information from Search Engine Watch, click on the photo above.
Google’s Search Snippets are Longer, But Don’t Go Changing Anything. Google’s search result snippets are now longer than what once was the maximum length of 160 characters. Learn more from Search Engine Journal by clicking the image above.
5 Trends Digital Agencies Need to Prepare for in 2018. Here’s a look at what else lies ahead in the world of digital marketing in 2018, and how digital agencies can prepare. Click the image above for more from Social Media Today.
Twitter broadens its AMP support to include analytics. Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views. Click the image above to read the full article on Search Engine Land.
Google testing an answers carousel within the search results snippets. Publishers and webmasters might not like this new feature Google is testing. Learn more from Search Engine Land by clicking above.