This week’s roundup of interesting SEM trends and industry news includes an update to AdWords allowing advertisers the ability to review their campaign, 10 tips to create Facebook video ads, and Google’s “send to your phone” feature. See What We’re Reading below!
AdWords Drafts Now Gives Advertisers The Ability To Review Campaign Changes Before Pushing Live. A new option called “Drafts” is rolling out over the coming weeks. Click the image above to read the full article on Marketing Land.
Advertisers Don’t Like Facebook’s Reactions. They Love Them. Facebook unleashed its new Reactions so you can now tell your friends how you really feel. Click the image above to read the full article on Wired.
10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business. Video on Facebook is becoming an increasingly powerful tool for businesses. Click the image above to read the full article on MarketingProfs.
Seven excellent tips for making the most of Gmail Ads. Gmail Ads are one of the more intriguing opportunities Google has given advertisers. Click the image above to read the full article on Search Engine Watch.
Google is removing all Right Hand Side Ads on SERPs worldwide. Google will no longer be showing AdWords ads on the right hand side of its search results pages. Click the image above to read the full article on Search Engine Watch.
14 Essential Google Ranking Signals You Should Know About in 2016. Google says there are over 200+ ranking factors that have become a popular cornerstone of SEO. Find the highlighted 14 that you should know about when planning for 2016. Click the image above to read the full article on SEMRush.
Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box. Now, you can use the feature directly in the Google web search results, not just in map search results. Click the image above to read the full article on Search Engine Land.
SMBs Love Social Media, But That Love Still Doesn’t Include Social Ads. 80 percent of SMBs are on social media regularly, but they view it as a ‘free’ source of leads. Click the image above to read the full article on GeoMarketing.