This week’s roundup of interesting SEM trends and industry news includes three tactics to master for Programmatic Display, tips for making social media a two-way conversation, and common questions about Customer Match. See What We’re Reading below!
How To Get Started With Accelerated Mobile Pages (AMP). Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Click the image above to read the full article on Search Engine Land.
Customer Match: Common Questions & How To Answer Them. Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords. Click the image above to read the full article on Search Engine Land.
Going over to the duck side: a week using DuckDuckGo. What’s behind the small start-up that is trying to make its mark in the world of search? Click the image above to read the full article on Search Engine Watch.
A comprehensive guide to advertising on Facebook. Facebook is the perfect example to showcase the success of social advertising, in a way that makes both advertisers and consumers happy. Click the image above to read the full article on Search Engine Watch.
Price? No, it’s Trust – What is it with these Millennials? Can video help your dealership get the job done? Click the image above to read the full article on DealerRefresh.
Programmatic Display: 3 Tactics to Master in 2016. Programmatic will account for 63% of all display buys in 2016, but marketers are having a difficult time understanding what it is and why it matters. Click the image above to read the full article on Marketing Land.
Customer service best practices: Making social media a two-way conversation. When it comes to your business’ customer service strategy, social media can simultaneously be your brand’s most valuable ally and its most intimidating nemesis. Click the image above to read the full article on Mashable.
Google Stop Words: Everything You Should Know. What are stop words? What’s their role in SEO and are they really harmful? Click the image above to read the full article on Go Blogging Tips.