This week’s roundup of interesting SEM trends and industry news includes how to optimize content for each step in the buyer’s journey, how millennials approach purchasing auto parts and how search ads can boost your in-store sales. See What We’re Reading below!
20 Ways Your Business Can Outrank Anyone Online. A checklist to follow to outrank nearly anyone online. Click the image above to read the full article on Entrepreneur.
With free services, ‘business is exploding’. The cost is worth it to win customer loyalty, group says. Click the image above to read the full article on Automotive News.
How to optimize your content for each step of the buyer’s journey. Columnist Daniel Faggella outlines all the stages of the buyer’s journey and explains where in that process you can increase conversions. Click the image above to read the full article on Marketing Land.
Numbers Don’t Matter, Influence Does. The value everyone places on follower counts and impressions need to be reconsidered. Click the image above to read the full article on Gary Vaynerchuk.
Millennials drive industry to rethink parts. Expect more flexibility, different tech. Click the image above to read the full article on Automotive News.
Search ads found to lift in-store sales: report. For many brands, search advertising is already one of the most productive marketing channels. Click the image above to read the full article on Econsultancy.