In new test for Google text ads, headlines are expanded without sacrificing ad copy. With right-side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position. Click the image above to read the full article on Search Engine Land.

April U.S. sales expected to rise 4% with SAAR of 17.4-17.6 million. TrueCar estimates April incentive spending across the industry to be 13 percent higher than a year ago. Click the image above to read the full article on Automotive News.

Trend observation: branded PPC ads getting more expensive. Recent data shows branded-search costs have increased since Google’s right-hand rail update. Click the image above to read the full article on Search Engine Land.

How to tailor your app display ads to targeted segments. Are you tapping into the power of segmentation with you app ad creatives? Click the image above to read the full article on Marketing Land.

Measuring Content: You’re Doing it Wrong. The traditional ways of measuring the success or failure of content are broken. Click the image above to read the full article on Moz.com.

Why “near me” is critically important for multi-location businesses. Columnist Jason Decker believes that multi-location businesses stand to benefit from hyper-local searches the most. Click the image above to read the full article on Search Engine Land.

SEO Is Now ‘Search Experience Optimization’. We’ve exited the era of search engine optimization (SEO), and have now entered the new age of search experience optimization (also…SEO). Click the image above to read the full article on Entrepreneur.

Three Ways Local Businesses Can Use Facebook Messenger To Drive In-Store Traffic. Facebook Messenger, the social network’s quasi-standalone app, has added features designed to make it easier for businesses and customers to connect more directly. Click the image above to read the full article on GeoMarketing.