True performance baselines & ROI for SEO without attribution modeling. How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Click the image above to read the full article on Search Engine Land.

How to Pick the Right Social Platforms to Grow Your Sales [Infographic]. Is your sales team aware of the potential in reaching audiences using the right social platforms. Click the image above to read the full article on Social Media Today.

Instagram officially announces its new business tools. The platform’s new tools include new business profiles, analytics and the ability to turn Instagram posts into ads directly from the app. Click the image above to read the full article on TechCrunch.

5 Tips for Increasing YouTube Engagement (Infographic). An infographic from Subrat Kar, SEO and co-founder of Vidooly, offers five tips for increasing engagement. Click the image above to read the full article on Adweek.

AdWords’ new extra headline: 7 ways to make the most of it. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. Click the image above to read the full article on Search Engine Land.

Google has a new tool for small businesses to check how well their websites scores. Google’s new tool not only scores your page speed but also gives you a score for how mobile-friendly your website is. Click the image above to read the full article on Marketing Land.