L2T Blog

L2Tidings: What We’re Reading 8-29-16

on September 2, 2016

This week’s roundup of interesting SEM trends and industry news includes information about Google’s update on local reviews schema guidelines, the addition of account-level sitelink extensions on AdWords, and the increasing trend of mobile searches. See What We’re Reading below!

Account-level sitelink extensions coming to AdWords. The new feature is currently rolling out. Click the above image to read the full article on Search Engine Land.

Account-level sitelink extensions coming to AdWords. The new feature is currently rolling out. Click the above image to read the full article on Search Engine Land.

 

Billions served: PC search is down but query volume is way up for Google. Mobile searches now constitute between 50% and 60% of queries in the US market. Click the above image to read the full article on Search Engine Land.

Billions served: PC search is down but query volume is way up for Google. Mobile searches now constitute between 50% and 60% of queries in the US market. Click the above image to read the full article on Search Engine Land.

 

Bing testing site name only with no URL in search results. Instead of showing the URL of the site, Bing is showing the company/brand name only. Click the above image to read the full article on The SEM Post.

Bing testing site name only with no URL in search results. Instead of showing the URL of the site, Bing is showing the company/brand name only. Click the above image to read the full article on The SEM Post.

 

Google AdWords: the dos and don'ts of callout extensions. Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer. Click the above image to read the full article on Search Engine Watch.

Google AdWords: the dos and don’ts of callout extensions. Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer. Click the above image to read the full article on Search Engine Watch.

Google plans to expand YouTube as content platform with new social network features. Google has a new plan that involves piggybacking social network features on one of its most successful platforms, YouTube. Click the above image to read the full article on Media Post.

Google plans to expand YouTube as content platform with new social network features. Google has a new plan that involves piggybacking social network features on one of its most successful platforms, YouTube. Click the above image to read the full article on Media Post.

 

Google updates local reviews schema guidelines. Now only reviews "directly produced by your site" can have local reviews markup, according to Google. Click the above image to read the full article on Search Engine Land.

Google updates local reviews schema guidelines. Now only reviews “directly produced by your site” can have local reviews markup, according to Google. Click the above image to read the full article on Search Engine Land.

 

Here is why a "one click" car purchase from Amazon won't happen anytime soon. The biggest name in retail is looking to get into the car business, but it's not likely to happen in the near future. Click the above image to read the full article on Jalopnik.

Here is why a “one click” car purchase from Amazon won’t happen anytime soon. The biggest name in retail is looking to get into the car business, but it’s not likely to happen in the near future. Click the above image to read the full article on Jalopnik.

 

The two-part SEO ranking model: let's make SEO simple. There have been major studies done on this, and if you are serious about SEO, you need to understand what these studies say. Click the above image to read the full article on Moz.

The two-part SEO ranking model: let’s make SEO simple. There have been major studies done on this, and if you are serious about SEO, you need to understand what these studies say. Click the above image to read the full article on Moz.

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L2Tidings: What We’re Reading 8-29-16