This week’s roundup of interesting SEM trends and industry news includes information about the updated AdWords ad preview tool, myths about link building in SEO, and the death of the Dodge Dart. See What We’re Reading below!

Google has updated the AdWords ad preview tool for expanded text ads. The view now includes sample ads and separate views for mobile and desktop. Click the above image to read the full article on Search Engine Land.

Six data visualizations in the new AdWords that will save you a ton of time. New graphs make it possible to see and analyze data in seconds rather than hours. Click the above image to read the full article on Search Engine Land.

Local SEO for state-level search terms. Few local SEO campaigns result in new business from across an entire state. Click the above image to read the full article on Local Visibility System.

Weird, crazy myths about link building in SEO you should probably ignore. This article discusses eight of the big link building myths around the web. Click the above image to read the full article on Moz.