Why it’s a bad idea to only create content for your specific target audience. This article discusses why we should have a broader vision with content creation. Click the above image to read the full article on Moz.

Google’s latest algorithm update: did anything happen and what might it affect? Chatter around a core Google algorithm change has increased dramatically. Click the above image to read the full article on Search Engine Watch.

Google rolls out campaign groups in AdWords. Reporting feature makes it easier to monitor performance across multiple campaigns. Click the above image to read the full article on Search Engine Land.

Google experiments with new desktop SERP layout. Google is once again experimenting with a card-based SERP for desktop. Click the above image to read the full article on Search Engine Watch.

Google testing darker AMP icons in search results. The new icon stands out significantly more when you compare it to the usual light grey symbol you normally see in the search results. Click the above image to read the full article on The SEM Post.

How a customer reviews strategy can impact SEO. This article discusses how reviews can affect purchasing decisions and what it means for SEO. Click the above image to read the full article on Search Engine Watch.