L2T Blog

L2T Announcement

L2T and Google are Speaking at Digital Dealer Tampa

on April 28, 2022
We are excited to announce L2T will be presenting a session at Digital Dealer

About Digital Dealer Tampa

Dates: May 9-11, 2022

Location: Tampa Convention Center | Tampa, FL

Digital Dealer Conference & Expo, held biannually, brings together automotive dealers, OEMs, thought leaders, and auto retail solution providers for a 2.5-day experience, powering professional growth and connections.

Educational Tracks

  • Dealer Ops & Leadership: Learn how to optimize your human capital.
  • Sales Strategy & Variable Ops: Learn more about e-commerce, BDC and CRM strategies.
  • Marketing & Advertising: Learn the latest digital and traditional marketing strategies.

L2T is Presenting in the Marketing & Advertising Track

Session Details: The Future of Digital is Machine Learning: How to Future Proof Your Paid Search Campaigns with Value-Based Bidding 

Session Date: May 11 | 11:00 AM – 11:50 AM EST

Gowon Snyder, L2TMedia
AJ Magali, Google

In our session you will,  

  • Discover how value-based bidding aligns to your marketing goals  
  • Explore the streamlined efficiency of Paid Search campaigns with value-based bidding  
  • Learn how value-based bidding strategies work for any dealer, with any budget for any vehicle category   

We hope to see you there!  

Full session details can be found here. 

L2T and Google are Speaking at Digital Dealer Tampa

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