L2T has released a white paper, ‘Digital Marketing for Fixed Ops: Tips & Techniques for Your Dealership,’ as a resource for dealers.
Today, nearly 25% of all automotive searches are related to parts, services and maintenance.
The problem is that most dealerships only show up on the search engine results page (SERP) about once every 20 results. This is a big opportunity for your dealership to gain customers and revenue by leveraging digital advertising.
How Do You Become a Customer’s Go-To Place for Car Service Needs?
Customers are swayed by research and reviews. To get them into your dealership, you need to employ smart digital marketing strategies.
Your dealership’s marketing for fixed operations will benefit greatly from concentrating on five primary areas:
- Paid Search
- Search Engine Optimization (SEO)
- Social Media
- Reputation Management
- Video Advertising
Leveraging these channels will boost your online presence in different ways. L2T has released a white paper, ‘Digital Marketing for Fixed Ops: Tips & Techniques for Your Dealership,’ as a resource for dealers to find unique ways to leverage their digital marketing strategies for the fixed ops profit center of their business.
Now is a great time to consider adding a fixed operations strategy with tire, break and battery sales increasing during the fall and winter seasons.
Find out how to take advantage of this increased interest by downloading our free white paper and contacting a L2T account representative to learn about our Dedicated Fixed Ops packages.
Sources: Google/Critical Mix Fixed Ops Study – 2017; Auto Success – April 2018