Welcome to L2Tidings, where we see what our automotive and digital marketing experts have been reading. This week, we read about Lexus’ new “Hustle for What Matters” campaign, why positive and negative reviews are important for search rankings, and the best-selling cars, trucks, and SUVs of 2021.

5 On-Page SEO Factors To Check In Underperforming Content. There are many ways to optimize your website for search engines, but if one of your pages is losing traffic, you may have to tweak certain elements on the page itself. Click the photo to find out why elements like title tags and image alt text affect search rankings.

Top 25 Best-Selling Cars, Trucks, and SUVs of 2021. Despite setbacks like chip shortages and dealership closures, 2021 was a great year for purchasing new and used vehicles alike, with pickup trucks being the best-selling models of the year. Discover which models made the top 10 by clicking the photo.

Why Auto Giants And Startups Are Marketing Electric Vehicles To More Mainstream Audiences. Major automakers and startups are debuting a range of new strategies to go along with their new cars, batteries, and sustainability commitments in hopes of making electric vehicles the norm in the next decade. Click above to find out how major brands are infusing traditional advertising methods with new marketing strategies for their electric vehicles.

Lexus offers spin on hustle culture with digital-heavy campaign. In an effort to appeal to younger and more diverse consumers, Lexus is partnering with popular and burgeoning groups like Twitch and Esports for their “Hustle for What Matters” campaign. Find out which other organizations Lexus is aligning with by clicking above.

How Google Reviews Impact Map Pack and Organic Search Rankings. Google reviews are a great tool for not only converting searchers to customers but helping you rank higher as well. Click the photo to learn why both positive and negative reviews improve user experience.

Jeep Owners Receiving Free Lifesaving Feature This Month. Later this month, approximately four million Jeep owners will receive a free OTA update called the Emergency Vehicle Alert System, which will alert drivers when an emergency vehicle is nearby. Find out which models will receive the update first by clicking the photo.