Welcome to this week’s edition of L2Tidings, where we take a peek at what our automotive and digital marketing experts have been reading. This week, we read about Lexus’s new electric crossover, why Google values all types of online reviews, and Android Auto’s new Smart Reply feature.
Android Auto will soon offer touchscreen quick replies for messages. Google announced that it will be adding new features for Android Auto that will include touchscreen-based quick replies for message notifications. Click the photo to learn more about Google’s new Smart Reply feature.
Volkswagen embeds AR driving experience on Amazon boxes. In an effort to move beyond traditional ad channels and engage with younger consumers, Volkswagen is allowing consumers to virtually test-drive the 2022 Volkswagen Taos by scanning QR codes on Amazon packages. Get a sneak peek of Volkswagen’s virtual test drive by clicking the photo.
Google November 2021 core update is finished rolling out. Though it was largely unnoticed by the SEO community, Google’s November 2021 core update has officially finished rolling out without any significant disruptions to search rankings. Click above to find out if your site was affected by the core update.
Lexus’s Electric bZ4X Will Be Called the RZ. This week, Lexus shared the first images of the Lexus RZ, an electric crossover that resembles the new Toyota bZ4X and will hit showrooms in 2023. Learn about powertrain details and more by clicking above.
Google says it values all local reviews, both positive and negative. Google has updated its Reviews Help document in Google Business Profile to say that it is more trustworthy to see a mix of both positive and negative reviews on a business profile. Click the photo to learn how too many positive views can be a red flag for Google.
Eyeing a 2022 Toyota Tundra? You Can Now Digitally Configure the New Pickup. A new configurator tool has been launched on Toyota’s website that allows users to customize the 2022 Toyota Tundra by selecting different cab configurations, exterior colors, accessories, and more. Find out which options packages you can add by clicking the photo.