This week’s roundup of interesting SEM trends and industry news includes information about Chicago startups for auto innovation, Google changing its outlines ‘Ad’ label, and Google bringing back emojis back to SERPs. See What We’re Reading below!
Official: Google’s green outlined ‘Ad’ label replacing solid green version. The new label for search text ads is now rolling out globally. Click on the above image to read the full article Search Engine Land.
Need to contact Google My Business support? Use Twitter! While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!). Click on the above image to read the full article on Search Engine Land.
These 11 Startups Are Making Chicago a Hub for Auto Innovation. With the Chicago Auto Show in town this month, it’s a good reminder that the Windy City has quietly positioned itself as a hub for automotive innovation. Click on the above image to read the full article on ChicagoInno.
4 must-have skills for marketers as AI’s role grows. With artificial intelligence’s influence showing few signs of lessening, marketers will be required to build expertise in areas like systems architecture and creative insight. Click on the above image to read the full article on Marketing Dive.
Google brings emoji back to the SERP. Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. Click on the above image to read the full article on Search Engine Watch.
How will Google’s new ‘Ad’ label impact marketers? Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally. Click on the above image to read the full article on Search Engine Watch.