Competition is Heating Up – Get Your Marketing Ready February 2, 2021 2021 is going to be competitive year for dealers. Make sure your dealership marketing strategy...
SEO for Fixed Ops – Your Long-Term Strategy September 21, 2020 If Paid Search is considered a fast-track to getting your fixed operations digital marketing started, Search...
Capture Customers with Paid Search Service and Parts Campaigns September 16, 2020 Automotive service and parts is a $400B industry. Fixed ops generated 12% of revenue and represented 50% of...
Google My Business Profiles Boost Your SEO Strategy September 8, 2020 Your Google My Business (GMB) listing is one of the most effective pieces of digital real...
Why Local 3-Packs Matter for Dealer SEO Strategy August 19, 2020 What is a Local 3-Pack? Local 3-packs are a specific piece of the Google knowledge...
Understanding 1st and 3rd Party Cookies and Why the Matter August 3, 2020 What Are Cookies? Cookies are placed and stored on a user’s browser. Cookies track...
Google Now Tracking Store Visits May 17, 2019 As announced in 2018, Google is now reporting store visits as a conversion metric...
Google’s New Ad Position Metrics: Rethinking Average Position February 15, 2019 In late 2018, Google released four new search metrics to help better identify ad...
Google to Sunset Google+ in 2019 October 19, 2018 One of the biggest stories in digital marketing this month is the announcement that...
New Google Store Visit Conversion Reported in Google Ads August 14, 2018 Google Ads (formerly Google AdWords) is now reporting Store Visits as a new Conversion...
