L2T Blog

L2T Announcement

L2T Featured in the New Google Dealer Guidebook 2.5

on March 10, 2021

L2T’s case study on implementing Google Smart Bidding strategies to enhance dealer marketing performance can be seen in the recent release of the Google Dealer Guidebook 2.5.


In February 2021, Google released their Dealer Guidebook 2.5 as a tool to help dealers continue to navigate the increasingly competitive automotive marketing landscape.  

L2TMedia is thrilled to announce that we have a featured case study in the Dealer Guidebook 2.5, in the “Prepare for the Future” segment.  

The case study showcases how our team of automotive digital experts along with the support of Google, helped implement new and successful bidding strategies to attract more customers to physical and virtual showrooms and increase dealership sales.   

“L2T is honored to be a Google Premier Partner, and this is best seen in our case study inclusion in the new Dealer Guidebook 2.5” says Jeff Kaufman, VP of Product & Strategy, L2TMedia “We are always looking to provide better value and campaign performance for our dealers. When we learned about Smart Bidding, we implemented a series of strategies which met our client needs, and continue to make adjustments based on performance which are leading to great results.”  

To read our case study on how we help dealers prepare for the future, download the Dealer Guidebook 2.5 and go to page 29.  

Want to learn more about how L2T leverages Smart Bidding?

Join us on March 18 for a live webinar with Google.

Click here to get your invitation!

For more information on L2T’s digital marketing products or to book a demo, click here.   

Read the original press release here.

L2T Featured in the New Google Dealer Guidebook 2.5