Paid Search: The Most Essential Step in Targeting Ready-to-Buy Shoppers
In your marketing mix, Paid Search ensures that your vehicles and dealership are seen. So you can engage with shoppers when they are most ready to buy.
With a focus on the best-performing keywords, L2T consistently achieves better-than-average click-through rates for dealers.
Make Paid Search More Powerful. Connect Ready-to-Buy Shoppers to Specific VDPs.
Pinpoint the Right Keywords. Not Every Keyword.
Over-buying keywords forces your bids to be made without an established history — leading to over-bidding which costs you more over time. We dynamically generate expansive keyword lists of the most relevant search terms for your dealership.
Give Your Ads
Strategic Ad Extensions make your Paid Search Ads more effective, but we find many dealers not using them. Our team helps you make it easy for shoppers to find what they’re looking for.