Paid Search: The Most Essential Step in Targeting Ready-to-Buy Shoppers

In your marketing mix, Paid Search ensures that your vehicles and dealership are seen. So you can engage with shoppers when they are most ready to buy.

Proven Performance

With a focus on the best-performing keywords, L2T consistently achieves better-than-average click-through rates for dealers.


Make Paid Search More Powerful. Connect Ready-to-Buy Shoppers to Specific VDPs.

L2T’s VDPConnect™ feature programmatically pulls your inventory each day

Dynamically creates Paid Search ads that match the exact vehicle a shopper searches for

VDPConnect paid search ad

The ad lands the shopper right on the VDP of the specific vehicle

L2T Paid Search Can Also Boost Your Service Center Profits

Paid Search is a very cost-effective way to fuel your sales profit center. It provides tremendous value by connecting your dealership with shoppers who need to schedule service.

Pinpoint the Right Keywords. Not Every Keyword.

Over-buying keywords forces your bids to be made without an established history — leading to over-bidding which costs you more over time. We dynamically generate expansive keyword lists of the most relevant search terms for your dealership.

paid search keyword cloud

Give Your Ads
Every Advantage

Strategic Ad Extensions make your Paid Search Ads more effective, but we find many dealers not using them. Our team helps you make it easy for shoppers to find what they’re looking for.

Take the Next Step to Improve Your Digital Marketing Performance

Paid Search