Display Ads:
Expand Your Reach.
Build Your Brand.
Engage Shoppers.
Display Advertising
Raise awareness of your brand, drive searches and place your dealership message in front of in-market shoppers. People spend 80% of their online auto shopping time outside of search. So engage them while they’re learning, researching, browsing and comparing.
Engage In-Market Shoppers
When a potential customer looks at a car on your website, we serve relevant display ads to that same consumer as they navigate the web. Consumers are identified as “auto intenders” based on their most recent browsing and search history. These consumers are targeted with your display ads as they browse websites.
LOCATION-BASED TARGETING
Use display ads to target car shoppers within a specified radius of your dealership based on the physical location of their mobile device. Expand awareness of your dealership, send offers, promote vehicles and align your ad content.
MODEL-SPECIFIC TARGETING
Reconnect with visitors who have already visited your website and shown interest in particular models. You’ll benefit from higher click-through rates and more conversions.
Dynamic Display Advertising
Dynamic Display Advertising serves ads showing specific in-stock vehicles likely to appeal to a specific consumer. Using reach and user data captured by Google, other web publishers and third-party data based on a shopper’s activity and interests, ad content is updated in real time over a huge network of websites—including premium automotive sites.
Increase Traffic to Your VDPs Using Dynamic Display Ads
L2T’s VDPConnect™ feature pulls your inventory daily
In real time, our platform matches in-stock inventory to customer interests based on their online activities. Ads run across many sites, including premium auto sites
Clicking an ad takes the shopper to a specific VDP for your vehicles
Comparing Google Display Ads and Dynamic Display (VDPConnect™) Advertising
Display Ads
Ad Type
- Model-specific with current incentives
- Service Offer
- Dealership branding
- Special event or dealership promotion
- General used car promotion
Target Audience
- In-market and near-market shoppers
Ad Goal
- Brand awareness
- Drive interest
- Increase dealer-specific search queries
Placements
- Brand awareness
- Google Display Ads websites
Dynamic Display Ads
Ad Type
- Multiple vehicles displayed in ad based on instock inventory
- Each online shopper views a different set of VINs matched to each shopper’s online behavior. Ads link directly to VDPs
Target Audience
- In-market and near-market shoppers
Ad Goal
- Drive VDP views
- Highlight in-stock vehicles and price
Placements
- Premium automotive network
- Multiple ad networks (including Google Display Ads)