Earned Media Team Overview

Feel free to slide or navigate through the different roles in the below Earned Media Team overview. For more in-depth information about a specific role click ``learn more``.


  • Direct Reports

  • Education / Experience

  • Application / Technical Aptitude

  • Soft Skills

  • Role Requirements

  • Earned Media Associate



  • None

  • 1 year of experience

  • •Facebook, Instagram, Twitter
    •Google Products: Google Business Profile, Google Analytics, Google Docs, YouTube
    •Strong Microsoft Office Suite Skills: Word, Excel, PowerPoint, Outlook
    •JIRA or ticketing experience

  • • Command (Present with confidence and authority both internally and externally)
    •Able to convey information efficiently and suitable for specific audiences
    •Customer-centric mindset
    •Analyze product performance
    •Understand the automotive landscape
    •Critical thinker; Able to anticipate needs & impact of decisions
    •Execute task independently & ask for help to avoid errors
    •Contribute to team and company goals for overall success
    •Time management skills
    •Collaborate & problem-solve cross-functionally
    •Hit deadlines & improve department efficiencies
    •Self-motivated, critical thinker
    •Understands the big picture
    •Treat other departments with respect

  • •Understand and apply all SOPs
    •Pull and analyze reports
    •Optimize and report on KPIs with true product understanding
    •Identify market and product trends

  • Earned Media Specialist



  • None

  • 1-2 years of experience

  • Mastery of Earned Media Associate Level
    •Cross-train in complementary roles
    •Support Supervisor and Manager level with training and testing

  • Mastery of all Soft Skills at Earned Media Associate Level
    •Exemplary written & communication skills
    •Translate technical aspects to customer facing language
    •Communicates to clients with command
    •Propose mutually beneficial business solutions
    •Attention to detail & committed to producing high quality work
    •Recognize issues that will have downstream impact
    •Contribute to team and company goals
    •Expert advisor and solid collaborator with product & CST
    •Escalate critical issues and alert everyone that may be affected
    •Understands the big picture

  • Mastery of all Role Requirements at Earned Media Associate Level
    •Responsible for successful product delivery
    •Support associate level team members
    •Analyze and interpret data and analytics
    •Offer insights/ ideas for how L2T can capitalize on industry trends
    •Conduct audits for clients
    •Cross-train in area of focus within your product

  • Earned Media Senior Specialist



  • One to Two

  • •3+ years of experience
    •3+ years in digital advertising

  • Mastery of Earned Media Specialist Level
    •Support manager with process improvements and quality
    •Understand internal technical processes and anticipate workarounds
    •Act as a software partner for select relationships
    •Review client goals and provide recommendations

  • Mastery of all Soft Skills at Earned Media Specialist level
    •Write & present materials to internal & external audiences
    •Lead major company and industry-wide product presentations
    •Comfortably present to EMT
    •Commit to customer-centric mindset
    •Proven track record of flawless execution, attention to detail and quality assurance
    •Acts as software partner lead for select relationships
    •Provide positive & compelling product performance examples for marketing
    •Partner with development team to write stories, define criteria & review product prior to development
    •Develop collaborative working relationships across departments
    •Improve employee experience

  • Mastery of all Role Requirements at Earned Media Specialist Level
    •Manage relationship with OEMs
    •Manage and support key accounts
    •Understand and analyze KPIs
    •Communicate and escalate information if necessary
    •Support specialist level team members
    •Onboard and train new hires
    •Collaborate with peers to solve client issues or client requests

  • Earned Media Supervisor



  • One to Five

  • •4-6 years of experience
    •4+ years of experience in communications, digital advertising
    •2-3 years of experience with critical platforms

  • Mastery of Earned Media Senior Specialist Level
    •Act as a software partner lead for key relationships.
    •Ensure training and processes are documented and communicated
    •Vet and compare new software applications for business case development

  • Mastery of all Soft Skills at Earned Media Senior Specialist level
    •Advanced communication skills
    •Advanced customer-centric mindset
    •Support manager with process improvements & increase operational efficiencies, product quality & performance
    •People management and coaching
    •Anticipate resource constraints and plan accordingly
    •Remove roadblocks for team members
    •Work well with supervisors of other departments

  • Mastery of all Role Requirements at Earned Media Senior Specialist Level
    •Manage SOP’s utilization
    •Improve department KPIs
    •Perform budget & financial analysis
    •Develop strategic recommendations
    •Research and communicate industry trends
    •Understand the competitive landscape across the market and understand client objectives and how they generate revenue
    •Solve and develop solutions for complex tech problems
    •People Management
    •Support and coach direct reports to meet individual and team goals
    •Recognize the work of direct reports and provide company recognition
    •Provide and model successful approaches to build successful skills and set expectations with direct reports
    •Plan, prioritize and delegate team work to increase productivity and quality
    •Support and be a resource for products and platforms for senior specialist level team members
    •Understand and lead your team based on the L2T’s core values

  • Earned Media Manager



  • Four or More

  • •5+ years of experience
    •3-5 years in digital advertising
    •3 years of management experience
    •3 years of experience with critical platforms

  • Mastery of Application/Technical Aptitude at Earned Media Supervisor Level
    •Lead & own all product processes
    •Proven track record of flawless execution as a team leader
    •Solve complex technical problems and find solutions
    •Lead team on how to translate technical aspects to customer facing business language
    •Own all partner relationships
    •Lead all product software investment initiatives
    •Adept at feature, benefit analysis to support investment

  • Mastery of all Soft Skills at Earned Media Supervisor level
    •Proven ability to solicit input from team
    •Support and coach direct reports
    •Aptitude at screening new hire candidates
    •Prioritization of work
    •Emotional intelligence
    •Inspirational team and thought leader
    •Development and coaching of team

  • Mastery of all Role Requirements at Earned Media Supervisor Level
    •Oversee SOPs
    •Compile reports for management meetings
    •Coordinate with supervisor on KPI’s
    •Set department goals
    •Develop effective presentation materials
    •Participate in client meetings
    •Workforce planning / management
    •Develop and manage direct reports to create a high-performing team
    •Identify and recruit candidates for team
    •Support and be a resource for products and platforms for supervisor team members
Earned Media