Over-the-Top Advertising (OTT): The Most Cost-Efficient Way to Reach Shoppers Opting Out of Traditional TV Models
What is OTT?
OTT is Over-The-Top advertising for video content delivered over an internet connection with a streaming device, like an Amazon Fire Stick or through apps via a Smart TV. L2T’s runs OTT advertising on the Amazon network.
Amazon provides the most powerful platform in the market and Fire TV is the #1 streaming network in America, so your ads are primed to capture shopper attention.
OTT Connects Dealers with Active Car Buyers
Benefits of OTT Advertising
Targeting: Access to online and offline signals to serve ads to in-market viewers paired with Amazon consumer data.
Inventory: Ads are run on exclusive apps and streaming service networks.
Reporting: Monthly reports and the performance dashboard provide dealers with robust metrics and KPIs to track results.
Attribution: L2T shows how your marketing dollars correlate to driving traffic to your website.
Access Active Car Shoppers with Amazon Data
OTT offers a cost-efficient marketing channel to target viewers on ad-supported streaming services and utilizing exclusive Amazon consumer data to hyper-target shoppers that are in-market based on their behavioral purchase signals.
Core Audience Targeting
Secondary Audiences Targeting
OTT Metrics Show Your Dollars at Work
With traditional TV you are purchasing ad spots on assumed audiences, with OTT we know who we are targeting, and we have the metrics to show the value of your marketing dollars.
Video Completion Rate:
95% or above completion rate is expected.
Ad Frequency:
Average number of exposures to the video per unique user. 2-4 on average.
Cost Per Completed View:
<$0.10/completed view is expected. L2T dealers see $.05 or less.
Website Visits:
Count of consumers who viewed the ad and then visited the website within 30 days.
L2T Can Produce Videos for Your Dealership!
Let L2TMedia be your one-stop shop for video production and advertising. Save time and money by having a single point of contact for both. Include your logos and brand colors along with tailored messages. Even align content with your quarterly incentives and promotions.